Creating brand loyalty : the management of power positioning and really great advertising
Richard D. Czerniawski, Michael W. Maloney
| Year of publication: |
1999
|
|---|---|
| Authors: | Czerniawski, Richard D. ; Maloney, Michael W. |
| Publisher: |
New York [u.a.] : AMACOM |
| Subject: | Markenführung | Brand management | Markentreue | Brand loyalty | Werbung | Advertising | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 298 S Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index pbk ; : £15.99 : CIP entry (Jul.) |
| ISBN: | 0-8144-0501-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001362773