Creating brand loyalty : the management of power positioning and really great advertising
Richard D. Czerniawski ; Michael W. Maloney
| Year of publication: |
1999
|
|---|---|
| Authors: | Czerniawski, Richard D. ; Maloney, Michael W. |
| Publisher: |
New York, NY [u.a.] : AMACOM |
| Subject: | Markenartikel | Werbung | Markenpolitik | Markentreue |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 298 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-8144-0501-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004034613