Creating, calculating and communicating customer value : how companies can set premium prices that customers are willing and able to pay
Todd Snelgrove
| Year of publication: |
2018
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|---|---|
| Authors: | Snelgrove, Todd C. |
| Published in: |
Innovation in pricing : contemporary theories and best practices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-73825-6. - 2018, p. 248-260
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| Subject: | Kundenwert | Customer value | Preismanagement | Pricing strategy | Zahlungsbereitschaftsanalyse | Willingness to pay | Kostenrechnung | Cost accounting |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011713311