Creating commitment and loyality behaviour among retailers : what are the roles of service quality and satification?
Beth Davis-Sramek; Cornelia Droge ; John T. Mentzer; Matthew B. Myers
| Year of publication: |
2009
|
|---|---|
| Authors: | Davis-Sramek, Beth ; Droge, Cornelia ; Mentzer, John T. ; Myers, Matthew B. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 37.2009, 4, p. 440-454
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003926593