Creating commitment and loyalty behavior among retailers: what are the roles of service quality and satisfaction?
| Year of publication: |
2009
|
|---|---|
| Authors: | Davis-Sramek, Beth ; Droge, Cornelia ; Mentzer, John T. ; Myers, Matthew B. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 37.2009, 4, p. 440-454
|