Creating corporate reputations : identity, image, and performance
Grahame Dowling
| Year of publication: |
2001
|
|---|---|
| Authors: | Dowling, Grahame R. |
| Publisher: |
Oxford : Oxford University Press |
| Subject: | Corporate image | Corporations | Public relations | Case studies | Brand name products | Management | Unternehmen | Image |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 299 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-19-924163-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004605705