Creating Corporate Reputations: Identity, Image and Performance
| Year of publication: |
2003
|
|---|---|
| Authors: | Dinnie, Keith |
| Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 37.2003, 7/8, p. 1144-1147
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Corporate image | Performance | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/03090560310477726 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014722110