Creating customer value : the path to sustainable competitive advantage
by Earl Naumann
| Year of publication: |
1995
|
|---|---|
| Authors: | Naumann, Earl |
| Publisher: |
Cincinnati, Ohio : Thomson Executive Press |
| Subject: | Kundenorientierung | Wettbewerbsvorsprung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 279 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-538-83847-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004204693