Creating & delivering your value proposition : managing customer experience for profit
Cindy Barnes ; Helen Blake ; David Pinder
| Alternative title: | Creating and delivering your value proposition |
|---|---|
| Year of publication: |
2009
|
| Authors: | Barnes, Cindy ; Blake, Helen |
| Other Persons: | Pinder, David (contributor) |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Unternehmen | Versprechen | Kunde | Nutzen | Modell | Profit | Customer relations. | Value. | Value added. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 213 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7494-5512-5 ; 0-7494-5512-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004392564