Creating effective customer solutions : a global perspective
Alina Neamtu (Idorasi), Stelian Stancu, Gheorghe Hurduzeu
| Year of publication: |
2020
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|---|---|
| Authors: | Neamtu, Alina ; Stancu, Stelian ; Hurduzeu, Gheorghe |
| Published in: |
The Romanian economic journal : REJ. - Bucuresti : [Verlag nicht ermittelbar], ISSN 2286-2056, ZDB-ID 2496085-8. - Vol. 23.2020, 75, p. 38-69
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| Subject: | customer solutions | value co-creation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Leistungsbündel | Bundling strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012219188