Creating effective marketing messages through moderately surprising syntax
A. Selin Atalay, Siham El Kihal, and Florian Ellsaesser
| Year of publication: |
2023
|
|---|---|
| Authors: | Atalay, A. Selin ; El Kihal, Siham ; Ellsaesser, Florian |
| Subject: | marketing communication | marketing messages | natural language processing | syntactic surprise | syntax | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Werbung | Advertising | Marketing | Kommunikation | Communication |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429231153582 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014325442