Creating effective online customer experiences
Alexander Bleier, Colleen M. Harmeling, and Robert W. Palmatier
| Year of publication: |
2019
|
|---|---|
| Authors: | Bleier, Alexander ; Harmeling, Colleen M. ; Palmatier, Robert W. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 2, p. 98-119
|
| Subject: | online customer experience | online design elements | online retailing | Taguchi design | web design | Online-Handel | Online retailing | Website | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Internet | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242918809930 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012175912