Creating effective visuals for destination marketing videos : scenery vs people
Ari Alamäki, Cheul Rhee, Jyrki Suomala, Timo Kaski and Janne Kauttonen
| Year of publication: |
2023
|
|---|---|
| Authors: | Alamäki, Ari ; Rhee, Cheul ; Suomala, Jyrki ; Kaski, Timo ; Kauttonen, Janne |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 29.2023, 1, p. 141-157
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| Subject: | Emotions | entertainment value | media effect | social presence | tourism | video marketing | Tourismusmarketing | Tourism marketing | Emotion | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Filmwirtschaft | Film industry | Destinationsmanagement | Destination management | Computerspiel | Video game | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/13567667221081147 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014246957