Creating enduring customer value
V. Kumar & Werner Reinartz
| Year of publication: |
November 2016
|
|---|---|
| Authors: | Kumar, V. ; Reinartz, Werner J. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 80.2016, 6, p. 36-68
|
| Subject: | customer value | perceived value | customer lifetime value | CLV models | customer engagement | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.15.0414 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011621576