Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new sport team
Katherine R.N. Reifurth, Henry T. Wear, Bob Heere
| Year of publication: |
2020
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|---|---|
| Authors: | Reifurth, Katherine R. N. ; Wear, Henry T. ; Heere, Bob |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 23.2020, 3, p. 428-442
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| Subject: | Brand awareness | Brand imagery | Branding | Child fans | Drawings | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Markenartikel | Brand | Kinder | Children | Sportorganisation | Sport organization | Profisport | Professional sports | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.smr.2019.07.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012295893