Creating global brand names : the use of sound symbolism
Gerard A. Athaide; Richard R. Klink
| Year of publication: |
2012
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|---|---|
| Authors: | Athaide, Gerard A. ; Klink, Richard R. |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 25.2012, 4, p. 202-212
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| Subject: | Markenimage | Brand image | Werbewirkung | Advertising effects | Sprache | Language | Englisch (Sprache) | English (Language) | Indisch | Indian | Mehrsprachigkeit | Multilingualism | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009725933