Creating Growth With Services - The authors provide a systematic framework for thinking through the opportunities and risks inherent in a strategy that seeks services-led growth. Drawing on the concept of customer-activity chains, they explain four paths that companies can follow to create new value for their customers. Prominent examples include Kodak, General Motors, UPS and Nike.
| Year of publication: |
2004
|
|---|---|
| Authors: | Sawhney, Mohanbir ; Balasubramanian, Sridhar ; Krishnan, Vish V. |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 45.2004, 2, p. 34-44
|