Creating immersive and parasocial live shopping experience for viewers : the role of streamers' interactional communication style
Junyun Liao and Keyi Chen, Jun Qi, Ji Li and Irina Y. Yu
| Year of publication: |
2023
|
|---|---|
| Authors: | Liao, Junyun ; Chen, Keyi ; Qi, Jun ; Li, Ji ; Yu, Irina Y. |
| Subject: | Attractiveness | Communication style | Expertise | Flow theory | Live streaming commerce | Parasocial interaction | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Soziale Beziehungen | Social relations | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-04-2021-0114 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013536286