Creating lasting change

States that change management is a continuous process for organizations wishing to keep pace with their ever‐changing marketplace. The pace of change is faster today than ever before, with the prospect of staying that way for the next few years. Describes how change management is non‐linear with no clearly defined beginning or end. Explains how it is a process which consists of a series of closer and closer approximations of increasingly ambitious goals which are embraced by more and more members of the organization.