Creating legitimacy across international contexts : the role of storytelling for international new ventures
Year of publication: |
2014
|
---|---|
Authors: | Andersen, Poul Houman ; Rask, Morten |
Published in: |
Journal of international entrepreneurship. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7385, ZDB-ID 2162495-1. - Vol. 12.2014, 4, p. 365-388
|
Subject: | Institutional contexts | Globalization | International new ventures | Legitimacy | International entrepreneurship | Globalisierung | Unternehmensgründung | Business start-up | Multinationales Unternehmen | Transnational corporation | Legitimität | Entrepreneurship | Entrepreneurship approach | Narrative Methode | Narrative method | Welt | World | Internationaler Markteintritt | International market entry |
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