Creating lift versus building the base : current trends in marketing dynamics
Peter S. H. Leeflang; Tammo H. A. Bijmolt; Jenny van Doorn; Dominique M. Hanssens; Harald J. van Heerde ...
| Year of publication: |
2009
|
|---|---|
| Authors: | Leeflang, Peter ; Bijmolt, Tammo H. A. ; Doorn, Jenny van ; Hanssens, Dominique M. ; Heerde, Harald J. van |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 26.2009, 1, p. 13-20
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| Subject: | Marketing | Zeitreihenanalyse | Time series analysis | Dynamische Wirtschaftstheorie | Economic dynamics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003822803