Creating loyalty in collective hedonic services : the role of satisfaction and psychological sense of community
Year of publication: |
2012
|
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Authors: | Drengner, Jan ; Jahn, Steffen ; Gaus, Hansjörg |
Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 64.2012, 1, p. 59-76
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Subject: | Kundenzufriedenheit | Customer satisfaction | Persönlichkeitspsychologie | Personality psychology | Emotion | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
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