Creating market insight : how firms create value from market understanding
Brian D. Smith
| Year of publication: |
2008
|
|---|---|
| Authors: | Smith, Brian D. ; Smith, Brian David ; Raspin, Paul G. |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Marketingmanagement | Marketing management | Wirtschaftlichkeit | Economic effectiveness | Wettbewerbsvorteil | Competitive advantage |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] |
| Extent: | IX, 318 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-470-98653-0 ; 978-0-470-98653-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003659951