Creating marketing innovation abroad : the value of marketing professionals in foreign MNC subsidiaries
Ulrich Kaiser, Wolfgang Sofka, Christoph Grimpe
| Year of publication: |
2023
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|---|---|
| Authors: | Kaiser, Ulrich ; Sofka, Wolfgang ; Grimpe, Christoph |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 112.2023, p. 145-159
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| Subject: | Strategic human capital | Marketing professionals | Salary premiums | Host country innovativeness | Multinationales Unternehmen | Transnational corporation | Ausländische Tochtergesellschaft | Foreign subsidiary | Humankapital | Human capital | Innovation | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.05.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014334326