Creating multi-sensory experiences in luxury marketing
Klaus-Peter Wiedmann, Nadine Hennigs, Christiane Klarmann, Stefan Behrens
| Year of publication: |
2013
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Klarmann, Christiane ; Behrens, Stefan |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 30.2013, 6, p. 60-68
|
| Subject: | Luxusgüter | Luxury goods | Marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010256431