Creating novel consumer value vs. capturing value: Strategic emphases and financial performance implications
| Year of publication: |
2013
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|---|---|
| Authors: | Aspara, Jaakko ; Tikkanen, Henrikki |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 5, p. 593-602
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