Creating superior value in the eyes of the customer : an analysis of the two generic value drivers and value paths
Year of publication: |
2022
|
---|---|
Authors: | Fürst, Andreas ; Staritz, Matthias |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 44.2022, 3, p. 3-23
|
Subject: | Customer Value | Value Creation | Value Perception | Value Proposition | QualityManagement | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing |
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