Creating sustainable practice in a museum context : adopting service-centricity in non-profit museums
Celeste Alcaraz; Margee Hume; Gillian Sullivan Mort
| Year of publication: |
2009
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|---|---|
| Authors: | Alcaraz, Celeste ; Hume, Margee ; Sullivan Mort, Gillian |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 17.2009, 4, p. 219-225
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| Subject: | Museum | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003901766