Creating the Customer: The Influence of Advertising on Consumer Market Segments - Evidence and Ethics
| Year of publication: |
2003
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|---|---|
| Authors: | Nairn, Agnes ; Berthon, Pierre |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 8680176. - Vol. 42.2003, 1, p. 83
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