Creating the ideal alliance portfolio : How strategic positioning shapes its impact on company performance

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Building strategic alliances enables firms to access additional capabilities that can help them achieve and sustain a competitive advantage over rivals. However, the prospects of success also depend on other factors. Portfolio size is significant as is the nature of alliances formed. Their involvement with research and development (R&D) is an example. The impact of a portfolio of strategic alliances on an organization’s performance can be significantly shaped by the strategic positioning that it has chosen to adopt. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.