Creating the right customer experience online : the influence of culture
Saeed Shobeiri, Ebrahim Mazaheri and Michel Laroche
| Year of publication: |
April 2018
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|---|---|
| Authors: | Shobeiri, Saeed ; Mazaheri, Ebrahim ; Laroche, Michel |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 3, p. 270-290
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| Subject: | experiential values | culture | e-retailer | site involvement | site attitude | patronage intentions | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Kulturelle Identität | Cultural identity | Website | Kundenzufriedenheit | Customer satisfaction | Unternehmenskultur | Corporate culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2015.1054859 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011852960