Creating value in business relationships : the role of sales
Alexander Haas; Ivan Snehota; Daniela Corsaro
| Year of publication: |
2012
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|---|---|
| Authors: | Haas, Alexander ; Snehota, Ivan ; Corsaro, Daniela |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 1, p. 94-105
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| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Verkauf | Selling | Service-Dominant Logic | Service-dominant logic | Wertanalyse | Value analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009513214