Creating value in organizational communication : analyzing twitter messages for effective message characteristics
Divine Q. Agozie, Muesser C. Nat, Sam A. Edu, Kobina A. Benson, and Oseyenbhin S. Osemeahon
| Year of publication: |
2022
|
|---|---|
| Authors: | Agozie, Divine Quase ; Nat, Muesser C. ; Edu, Sam A. ; Benson, Kobina A. ; Osemeahon, Oseyenbhin S. |
| Published in: |
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision. - Cham, Switzerland : Springer, ISBN 978-3-030-77986-3. - 2022, p. 97-114
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| Subject: | Organizational communication | Effective messaging | Interest group organizations (IGOs) | Text mining | Twitter | Social Web | Social web | Interne Kommunikation | Internal communication | Kommunikation | Communication | Werbewirkung | Advertising effects | Interessenvertretung | Interest group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-77987-0_5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012820993