Creating value in servitization through digital service innovations
Year of publication: |
2022
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Authors: | Raddats, Chris ; Naik, Parikshit ; Bigdeli, Ali Ziaee |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 104.2022, p. 1-13
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Subject: | Digital service innovation | Digital servitization | Incremental | Radical | Service innovation | Servitization | Dienstleistungsinnovation | Innovation | Digitale Güter | Digital goods | Leistungsbündel | Bundling strategy | Digitalisierung | Digitization | Geschäftsmodell | Business model |
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