Creating value offerings via operant resource-based capabilities
Liem Viet Ngo; Aron O'Cass
| Year of publication: |
2009
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|---|---|
| Authors: | Ngo, Liem Viet ; O'Cass, Aron |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 1, p. 45-59
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| Subject: | Marketingmanagement | Marketing management | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Ressourcenorientierter Ansatz | Resource-based view |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003810415