Creating value : the financial management of brands ; findings of research
conducted by David Allen
| Year of publication: |
1990
|
|---|---|
| Authors: | Allen, David |
| Publisher: |
London : Chartered Institute of Management Accountants |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 37 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-948036-66-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004135137