Creating value through company-consumer interaction
Solveig Wikström
| Year of publication: |
1996
|
|---|---|
| Authors: | Wikström, Solveig |
| Published in: |
Marketing im gesellschaftlichen Dialog. - Frankfurt : Campus-Verlag, ISBN 3-593-35631-7. - 1996, p. 247-266
|
| Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Produktgestaltung | Product design | Marktforschung | Market research | Theorie | Theory | Schweden | Sweden | Kundenintegration | Customer integration |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001293763