Creating value through relationships: A critical contribution from social marketing
| Year of publication: |
2009
|
|---|---|
| Authors: | Marques, Susana Vasconcelos |
| Published in: |
International Review on Public and Nonprofit Marketing. - Springer. - Vol. 6.2009, 1, p. 95-96
|
| Publisher: |
Springer |
| Subject: | Relationship marketing | Social marketing | Value pluralism | Value creation |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008552368