Creating value with customers

editor: Robert M. Randall

The four articles in this e-book suggest that companies need to learn to: 1)Adopt the revolutionary thinking involved in co-creating unique value with customers, 2) Develop unique value propositions based on six new imperatives for nurturing customer relationships, 3) Use new tools to explore the discrepancy between what customers say and what they do, and 4) Monitor market and customer opportunities and continuously update their technology strategy

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Year of publication:	c2006
Other Persons:	Randall, Robert M. (contributor)
Publisher:	Bradford, England : Emerald Group Publishing
Subject:	Beziehungsmarketing \| Relationship marketing \| Betriebliche Wertschöpfung \| Value creation \| Kundenwert \| Customer value \| Konsumentenverhalten \| Consumer behaviour \| Lieferantenmanagement \| Supplier relationship management

Extent:	Online-Ressource (69 p)
Series:	Strategy & leadership ; v.34, no.2
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Cover; Table of contents; Editor's letter; The practice of co-creating unique value with customers: an interview with C.K. Prahalad; The customer-led bank: converting customers from defectors into fans; Gaining 3-D customer insight to drive profitable growth; How technology-driven business strategy can spur innovation and growth; Profiting from evidence-based management; Measuring the value of human capital investments: the SAP case; The strategist's bookshelf; CEO advisory; Quick takes; Electronic reproduction; Available via World Wide Web
ISBN:	1-84544-944-4 ; 978-1-84544-944-5
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012673373