Creating your library brand : communicating your relevance and value to your patrons
Elisabeth Doucett
| Year of publication: |
2008
|
|---|---|
| Authors: | Doucett, Elisabeth |
| Publisher: |
Chicago, Ill. : American Library Association |
| Subject: | Bibliothek | Marketing | Branding (Marketing) | Libraries |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 124 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-8389-0962-1 ; 0-8389-0962-0 |
| Classification: | Bibliothekswesen, Dokumentationswesen: Allgemeines ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004925175