Creation and consumption of mobile word of mouth : how are mobile reviews different?
Sam Ransbotham, Nicholas H. Lurie, Hongju Liu
| Year of publication: |
2019
|
|---|---|
| Authors: | Ransbotham, Sam ; Lurie, Nicholas H. ; Liu, Hongju |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 38.2019, 5, p. 773-792
|
| Subject: | mobile | reviews | word of mouth | econometrics | Virales Marketing | Viral marketing | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Soziale Mobilität | Social mobility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2018.1115 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012120904