Creative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising Campaigns
| Year of publication: |
2007
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|---|---|
| Authors: | Sasser, Shelia L. ; Koslow, Scott ; Riordan, Edward A. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 47.2007, 3, p. 237-256
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