Creative cost-benefits reinvention : how to reverse commodization hell in the age of customer capitalism
Christian Dussart
| Year of publication: |
2010 ; 1. ed.
|
|---|---|
| Authors: | Dussart, Christian |
| Publisher: |
New York [u.a.] : Palgrave Macmillan |
| Subject: | Brand name products--Valuation. | Consumers' preferences. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 172 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-230-10530-0 ; 0-230-10530-0 |
| Source: |
Persistent link: https://www.econbiz.de/10008837506