Creative marketing : an extended metaphor for marketing in a new age
by Ian Fillis and Ruth Rentschler
| Year of publication: |
2006
|
|---|---|
| Authors: | Fillis, Ian ; Rentschler, Ruth |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 161 S. : Ill., graph. Darst. 22cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-4039-4190-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004830399