Creative marketing communications : a guide to planning, skills and techniques
Daniel L. Yadin
| Year of publication: |
1998 ; 2. ed.
|
|---|---|
| Authors: | Yadin, Daniel L. |
| Publisher: |
London : Kogan Page |
| Subject: | Marktkommunikation | Werbung | Ratgeber |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 277 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-2704-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004376775