| Extent: | XVII, 330 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index Creativity and its importance in business -- Blocks to creativity -- Theories of creativity and the creative problem solving process -- Objective finding, fact finding and problem finding/definition -- Morphological analysis and related techniques -- Brainstorming and its variants -- Lateral thinking and associated methods -- Synectics -- Paradigm breaking techniques and some miscellaneous ideation methods -- Evaluation -- Implementing ideas -- Computer assisted creative problem solving. 1003 |
| ISBN: | 0-415-55108-0 ; 0-415-55110-2 ; 978-0-415-55108-3 ; 978-0-415-55110-6 ; 0-203-85982-0 ; 978-0-203-85982-7 |
| Classification: | Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003860785