Extent:
XVII, 330 S.
Ill., graph. Darst.
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Textbook
Language: English
Notes:
Includes bibliographical references and index
Creativity and its importance in business -- Blocks to creativity -- Theories of creativity and the creative problem solving process -- Objective finding, fact finding and problem finding/definition -- Morphological analysis and related techniques -- Brainstorming and its variants -- Lateral thinking and associated methods -- Synectics -- Paradigm breaking techniques and some miscellaneous ideation methods -- Evaluation -- Implementing ideas -- Computer assisted creative problem solving.
1003
ISBN: 0-415-55108-0 ; 0-415-55110-2 ; 978-0-415-55108-3 ; 978-0-415-55110-6 ; 0-203-85982-0 ; 978-0-203-85982-7
Classification: Methoden und Techniken der Betriebswirtschaft
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10003860785