Creative product development : a marketing approach to new product innovation and revitalisation
Bryan Andrews
| Year of publication: |
1975
|
|---|---|
| Authors: | Andrews, Bryan |
| Publisher: |
London [u.a.] : Longman |
| Subject: | Produktgestaltung | Produktentwicklung | New product development | Innovation | Kreativität | Creativity |
| Extent: | 281 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-582-45043-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000557792