Creativity and socio-economic development: space for the interests of publics

Emphasising power in strategic choice, we consider people in actual and potential publics kindling their imagination and ideas in order to shape new directions in the economies in which they have an interest. This paper proposes 'public creativity forums', spaces defined by relations aimed at free communication and based upon shared values, including openness. Artistic activities are highlighted as a viaticum for people's creativity, hence for their potential significance in influencing development in any sector or region. The case of self-styled Mutoids is presented following original ethnographic research. These prospects are positioned in an analysis of transnational corporations, uneven economic development, choices over globalisation and regional competitiveness.