Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations
Year of publication: |
2009
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Authors: | Cheung, Man ; Luo, Chuan ; Sia, Choon ; Chen, Huaping |
Published in: |
International journal of electronic commerce : IJEC. - Armonk, NY : Sharpe, ISSN 1086-4415, ZDB-ID 14026600. - Vol. 13.2009, 4, p. 9-38
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