Credibility of electronic word-of-mouth : informational and normative determinants of on-line consumer recommendations
Man Yee Cheung, Chuan Luo, Choon Ling Sia, and Huaping Chen
| Year of publication: |
2009
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|---|---|
| Authors: | Cheung, Man Yee ; Luo, Chuan ; Sia, Choon Ling ; Chen, Huaping |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 13.2009, 4, p. 9-38
|
| Subject: | Website | Personalisierung | Personalization | Glaubwürdigkeit | Credibility | Verbraucher | Consumers | Empirische Methode | Empirical method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003856914